I’ve been trying out a few pay-per-click campaigns, just to see what would happen. The company I host with provides a free $50.00 Facebook offer with no money required to try it out. Since it’s like monopoly money for now, I decided to sign up. I’ve gone through $25 of the $50 and so far have not had any noticeable results. I’m specializing toward the mystery genre with Death Knell. The problem is that it’s hard to know where to attribute sales. Maybe I’d have a lower month without it, but how would I know?
The other campaigns I have been running through Goodreads. I’m fortunate in that I don’t think people are clicking just to click. As a matter of fact, I’m getting a lot of exposure at minimum cost. But since I haven’t actually had a lot of clicks, I can’t say that the ads are working.
In my opinion, at least for books, Facebook advertising is not a good investment. At $25 in clicks with no real change in sales, it’s just not worth it. For Goodreads, I’ve spent $10 across four campaigns and the clickers seem more selective, which I like. I will continue with Goodreads advertising at a minimal level just to keep going. Of the $10, I’ve spent $.50 so far for a single click, which may or may not have meant a sale.