Keeping Customers

Books in their own way are a bit of a commodity.  I can buy the same book from Barnes and Noble, Amazon, or a local store and expect to pay about the same amount regardless of where I shop.   So why do people flock to Amazon?

Well, I have just spent the last fifteen minutes on the Barnes & Noble site with the search word Patricia Briggs in the engine, waiting, waiting, waiting.  I mean.  Seriously.  I have a $20 gift card.  It’s an e-gift-card for B&N only.  Do you think if I were looking for a specific book and started at B&N that I would finish there?  No way. 

And not because I don’t want to give B&N business. I mean, what’s one conglomerate compared to another?  But their website right now is so slow that I am writing this blog while I wait.

Amazon makes buying SO easy.  Maybe too easy with the one-click purchase.  The thing is…what good does it do to spend money on advertising when the new customer comes to your site and gets frustrated by a bad experience?  Barnes and Noble is already in tough competition with Amazon. No reason to make it worse on themselves.  Hopefully they’ll buy a few new servers soon.


About jeanetteraleigh

Jeanette Raleigh is an artist and author who has spent most of her life at some creative pursuit. Whether painting a castle or writing a novel, Jeanette enjoys the playful aspects of creation and strives to make worlds where others feel at home. You can find her works of art and information about her fiction at
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