Books in their own way are a bit of a commodity. I can buy the same book from Barnes and Noble, Amazon, or a local store and expect to pay about the same amount regardless of where I shop. So why do people flock to Amazon?
Well, I have just spent the last fifteen minutes on the Barnes & Noble site with the search word Patricia Briggs in the engine, waiting, waiting, waiting. I mean. Seriously. I have a $20 gift card. It’s an e-gift-card for B&N only. Do you think if I were looking for a specific book and started at B&N that I would finish there? No way.
And not because I don’t want to give B&N business. I mean, what’s one conglomerate compared to another? But their website right now is so slow that I am writing this blog while I wait.
Amazon makes buying SO easy. Maybe too easy with the one-click purchase. The thing is…what good does it do to spend money on advertising when the new customer comes to your site and gets frustrated by a bad experience? Barnes and Noble is already in tough competition with Amazon. No reason to make it worse on themselves. Hopefully they’ll buy a few new servers soon.